Visualrhetoricvisualrheticvisualrhetoricvisualrhetoric

Lucky Charms will make your child happy, and will give them nutrients in the morning!! This advertisement uses both ethos, logos,and pethos. Lucky charms resides in grocery store isles, waiting to be chosen by children, and approved by mothers. The front of the box uses bright colors, and symbols like a rainbow, heart, and leprechaun, and his wide smile, to make kids feel a certain way, and to lure the children in (pethos). These things create a happy emotion which is meant to catch a child's emotion, and hold it. A mother would feel good about buying this cereal for her child, because it has a bright and positive vibe, and it says "whole grain" in the top left, which uses logos to show that it is smart and healthy to buy this for your child. It also adds a bonus in the bottom right, advertising "Lucky's new webisodes ONLINE!". Putting that extra ad on the box gives the kids a sense of excitement, drawing them in further. I'm not sure if this is right, but I think this ad also uses ethos. The cereal is shown as a pot of gold, and it would make sense that I leprechaun is advertising a pot of gold. It would make sense for them to be called "lucky charms". A cartoon character with a big smile is something a child can understand easily. The body language of the leprechaun shows that he is inviting the viewer, almost giving them his gold. A child is also intrigued by the thought of small candies in their breakfast. It is much more appealing than regular corn flakes . The designer of this ad was sure to add many large and colorful marshmallows in the cereal, placing them in the front, to give the viewer hope for extra marshmellows...which is not true!! There are never any marshmellows its a lie.