VR in the South Loop

This image is a prime example of an advertisement utilizing pathos. It uses strong words like "defend" and "freedom", they are large, bold and at the top. It shows a veteran leaning against the fence with the American flag waving in the background, tapping into the American's feeling of loyalty and passion toward our country and our troops. Then your eye moves downward to the smaller text, asking you to "Help the achieve their own". In even finer text underneath, the advertisement explains that only a portion of your money will go to the "Wounded Warrior Project". The background of the poster is a deep blue, which makes you feel relaxed and calm. The poster as a whole makes you feel compassion for the Veterans, and want to know more about how you can help. The text gets smaller and smaller and draws your eye downward until you reach the part about paying. It uses camouflage to frame the picture of the veteran, because that pattern automatically makes the viewer think about war and soldiers. This poster is very interesting contextually because of our countries, current war(s). War is currently a major household topic, something almost all Americans have some sort of opinion or emotion about. This poster would evoke different emotions from viewers if it were shown during a time in which our country is not at war. Budget, and the Wounded Warrior Project are the messengers, and the rest of society (people walking around on the street (who have compassion and some money)) are the receivers. The message is to feel bad for veterans who have been wounded, and to buy Budget's product so that some of the money you are spending will help the "wounded warriors".

I loved this project because photography is my main jam. It was fun to go out with my classmates and look at real examples of VR in the South Loop, I became more aware of how it is actually all around us. I got to know my classmates better, and it was a relaxing morning which is good for learning.

I <3 VR